Juan Mercado, Founder, RIISE
After building the highly successful Realm Cellars in Napa Valley, vintner Juan Mercado has set his sights on Paso Robles where he founded RIISE in 2019. Under the label, Mercado and his team are crafting Syrah, Grenache, and Tempranillo-based blends, respectively, as well as a reserve wine. RIISE has purchased three estate vineyards: Shadow Canyon, Heaton, and Arbor, the latter of which will be home to the brand’s winery, caves, and tasting room. The combination of Mercado’s past success, access to the most coveted vineyards, and Midas touch make RIISE poised to fulfill the bold vision the founder has set forth.